Allow Us to Re-Introduce Ourselves
Shades of Us Storytelling Initiative for African People (‘Shades of Us’) is a non-profit organization using storytelling to address the socio-economic issues affecting Africa, Africans and people of African descent. This is with a view to facilitating open and honest conversations that lead to introspection, analysis and perspective change towards the greater goal of a redefined continent and people. Shades of Us was founded on April 28, 2014, by Ramatu Ada Ochekliye to address dysfunctional social issues peculiar to Africans living on the continent, or descendants of migrants who may have voluntarily moved to other continents or may have been forced – through human trafficking and slavery – to leave. Goal: To promote a just, equitable and sustainable society for Africans and people of African descent. Objectives: – To use storytelling to promote equitable societies for African people; – To spark conversations on human rights, roles and responsibilities for more equal African societies; – To promote African cultures and increase indigenous, national, regional and continental pride in our heritage; – To promote learning, development and capacity building of young people to push for African development and growth; and – To create safe spaces for survivors of abuse geared at facilitating healing and shared communities for growth. The founding principle of Shades of Us is the belief that all human beings are equal, have the same basic human rights and should be accorded the same respect and opportunities that guarantee their growth and development. Based on this founding principle, Shades of Us is subscribed to all thirty articles of the Universal Declaration of Human Rights and works towards promoting these rights for every human being, with special focus on Africans and people of African descent. Beyond the human rights declaration however, Shades of Us has adopted eleven of the seventeen Sustainable Development Goals (SDGs) as focal points of implementation. These goals include: no poverty; zero hunger; good health and wellbeing; quality education; gender equality; clean water and sanitation; decent work and economic growth; reduced inequalities; climate change; peace, justice and strong institutions; and being open to partnerships for the goals. They translate to Goals 1, 2, 3, 4, 5, 6, 8, 10, 13, 16 and 17 of the sustainable development goals. Shades of Us believes that the promotion of gender equality and reduced inequalities are the springboards to achieving all the other goals adopted. The organization is especially bias towards the issues that affect women and children. This is because globally, African women and children have been the most disenfranchised in all indices of human development. Speaking up for, and standing against societal norms that predominantly affect women and children, becomes the only recourse to redressing years of inequality and the drawbacks associated with it. What does Shades of Us offer? The answer is simple: storytelling. We tell stories for Africa, her people and descendants of her people. These stories are channeled through various platforms to engender discussion. They include: 1. The Blog: Primarily started as a site to air personal opinions, Shades of Us has grown to a magazine of articles, in-depth interviews, news and fictional stories from various writers. 2. Podcasts: Shades of Us has two podcasts: The Review and The Social Commentary. On The Review, the overarching themes in the art (music, movies, TV shows, books etc) produced by Africans and people of African descent are discussed and analysed to see how they shape society. With the Social Commentary, discussions around socio-economic issues affecting people are at the forefront of the conversation. 3. Video log: This is similar to the social commentary with special focus on issues affecting women and children. 4. Films: The organization produces short films that address the general theme of our work. This will expand further to feature length films, documentaries and other productions in the audio-visual category. 5. ‘Did you know?’ Quick-E videos: These showcase facts about indigenous African peoples and cultures are shared as short snippets. It is a fun way to learn about people who share the same skin tone and socio-cultural issues yet, are vastly different from us. The ‘e’ in Quick-E is Education. 6. Forum Fridays: This is a live interactive session where the audience does the talking. It would entail picking up trending topics and hearing their thoughts, feelings, rebuttals and rants. 7. Community Engagement: Beginning in 2016, Shades of Us started partnering with other organizations like Save Our Women (SOW) Foundation, Women Regaining Value, Stand With A Girl (SWAG) Initiative and Jela’s Development Initiative (JDI) to move our activism from the digital space to impacting, in-person actions. This will continue to happen in line with goal 17 of the global goals. And beginning in 2022, Shades of Us will host what would become an annual event called Safe Spaces. This is an avenue to bring together victims of abuse to talk about their abuse, how it affects their lives, how society – families, schools, governing authorities, law enforcement etc. – reacts to their abuse and what hope they have going forward. Another aspect of our community engagement will be through basketball and filmmaking. We will use these avenues to train young people to become the best versions of themselves. For years, our identity and brand has revolved around these areas of engagement. When we started Shades of Us, we designed our logos to be feminine because first, we are a feminist organization, and… they described the core of the work we were focused on. While that remains our core mandate, our next phase will be more inclusive. We have grown from personal commentaries on Facebook to a fully incorporated non-profit organization registered in Nigeria. We intend to branch out to eleven other countries in Africa and the Caribbeans: Ghana, Rwanda, South Africa, Seychelles, Botswana, Mauritius, Madagascar, Kenya, Uganda, Barbados, and Jamaica. We want to tell stories about women, children, men, gender non-conforming individuals, people with disabilities etc. As such, we designed our new logo to be more representative of all the shades of us. So…it is with immense
Here is Why You should Subscribe to My Channel…Even though it is a Mess Now
My Vlog. Sigh. I started my video log in early 2016 as a way to put a face to my online persona and hopefully reach more people. But it wasn’t until I got a rude awakening at the end of 2015 that I began to think of my vlog. Settle in. I’ve got gist. I was a television presenter at a budding television station in the North Eastern part of Nigeria. I had been working as a radio presenter in the same corporation when I was invited for a screen test for the breakfast show of the station. At that point, it was the opportunity of a life time. You know how you don’t know you wantsomething but as soon as it is given to you, you immediately know that is what you need? Yeah! That was me! I was gleefully nervous but eager to try. After ten minutes of screening, they figured out that I could read the prompter and follow the direction of the camera; like a natural. I was told to resume work on Monday. Since it was a show that handled topical national issues, I went in with a brand of presentation that was heavy on getting to the fact of the matter. I researched each topic and prepared questions designed for context and clarity. I also had a penchant for asking tough questions; not necessarily because I wanted to be controversial but because I wanted to really know what was happening. I believed that if I understood the issue, then my audience would too. What was different about my style was that I didn’t defer to powerful people; even though I was dirt poor and could easily be crushed. If I didn’t like a person or a story been spun, you would know! And I didn’t like a lot of politicians! So, many times, I came out as brusque. You have to understand that I was working in a community where women were expected to be mild mannered and have little or no opinions. With me, that was impossible. I maintained my professionalism – whatever that was at that time – but if you think of a slightly toned down Maupe Ogun, you had my TV personality. From Left to Right: Me, Aaron Isaac and representatives of the Adamawa State Electricity Distribution Company on Safiya Breakfast Show. In October 2015, I had a run in with a top politician which led to my removal from the show. Okay…maybe I had a couple of those but this one had smoke coming out of the man’s ears. Let me put this into context. There were four of us who anchored the show. Two of them were mild mannered and very courteous to guests. Almost too courteous, I thought. The last person was so eager to be controversial that he deliberately sought out taboo topics on air. If he was doing it for knowledge sake, it could have been understood. But he was doing it for laughs and he and I didn’t work well together. Even though that was the case, Mr. Controversial and I were paired a lot on the show. The day we had the run in that broke the camel’s back was terse and one where I kept wondering why we were on the show together. We had a guest who was from a royal family in Adamawa State and an opposition political party stalwart. We were supposed to be talking about basic governance in the State and region. The show was going awry with some of the questions being asked by Mr. Controversial. I didn’t feel they had any baring on the topic of discussion. Unbeknownst to me, there was a lot of bad blood between our guest and many other powerful people in the community and those questions were deliberately asked to irk them. As soon as we got off air, we were told that we had set off a couple of fires and molten magma was heading our way. I didn’t know what it was that I had supposedly done, so I was cool. Plus, I cross-checked my questions and saw that none of them was trigger worthy beyond regular fact checking. My co-anchor was skittish but acting macho. The consensus was that we shouldn’t have asked certain questions. They went on and on. All the talk didn’t come from our producers, so I couldn’t be bothered. I went home…and missed the magma. Turns out all hell broke loose, drama was delivered, people were threatened, powerful men spread their wings and lots of begging followed to soothe frayed nerves. Then the hammer came. We were to be booted off the show. I received a call a day later informing me of the decision. When I went to the office the day after my removal, I saw that our replacement was so politically correct, that it bordered on arse kissing. Was this what they wanted me to be doing? Should I stroke the egos of powerful men to stay afloat? I scoffed! At that point, I knew that even if I was called back to the show, I wouldn’t do it. I neededto be true to myself but even more than that, I could not kiss anyone’s arse. I am too proud and pig-headed for that. Interviewing Professor Oluremi Sonaiya and Abdullahi Bulla, 2015 Nigerian presidential aspirant and National Treasurer (respectively) of KOWA Party This was when I decided that I was going to leave the station. Many things had come together to make me jaded about my stay in Adamawa State and I just wanted an opportunity to start over. I thought of going back to Kaduna State but remembered why I left in the first place. (I will find time to share that story, but not today). Then I thought about Abuja and wondered if it was the town for me. My mother lived in Abuja, there was opportunity for creatives and I would be close to home (Kaduna) if
Unveiling the New Shades of Us
SZA with the moodCredit: Giphy Hello You! Let me formally introduce Shades of Us. I cannot believe that it has been almost four years since I started blogging and I never described in any post why Shades of Us exists. I have said it in a million and one ways but never formally said, ‘Oi! This baby girl is here and this is why she was conceived!’ But…that is about to change right now! Stay with me. (In Sam Smith’s voice.) Shades of Us is a media company discussing social issues affecting Africa, Africans and people of African descent, with a view to facilitating open, honest, unfiltered and unbiased conversations that leads to proper introspection, acceptance of strengths and weaknesses and change of perspective towards the greater goal of a new, refined, and stronger black continent and people. Shades of Us was founded on April 28, 2014, by Ramatu Ada Ochekliye (whoot whoot! That is my name!), to address dysfunctional social issues peculiar to black people living in Africa or descendants of migrants who may have voluntarily moved to other continents or who may have been forced, through human trafficking and slavery, to leave. Originally, Shades of Us was called Shades of Brown, with ‘…brown’ representing the convergent color of black skin tone and the earth’s richness. After much reflection, I knew the name had to be changed. First, because Shades of Brown was already popular in many countries and for varying products and services and secondly, getting my brand to stick out from that number was going to be nearly impossible. I discussed with my sisters and friends and we were at the point where using my name for was the most favored option. The reason was a no brainer; I was the only person in the whole world with my name, promoting the brand would be promoting myself and it would have just been easier to get the recognition I wanted. We had almost finally decided on this when I took a step and analyzed the name. I love my name to the moon and back but I wanted to create something that was bigger than me. I wanted something that could grow into a shared vision with the people who felt connected to my stories. So we brainstormed again and came up with Shades of Us. The founding principle of Shades of Us is the belief that all human beings are equal, have the same basic human rights and should be afforded the same respect and opportunities that guarantees the growth and development of each individual. Based on this founding principle, Shades of Us is subscribed to all thirty articles of the Universal Declaration of human rights and works towards promoting these rights for every human being but especially for every black person. Beyond the human rights declaration however, Shades of Us has adopted nine of the seventeen Sustainable Development Goals as focal points of the change to implement. These goals include no poverty, zero hunger, good health and wellbeing, quality education, gender equality, clean water and sanitation, reduced inequalities, peace, justice and strong institutions and being open for partnership for the goals. These goals translate to Goals 1, 2, 3, 4, 5, 6, 10, 16 and 17 of the sustainable development goals, which we believe should be the bible of development for all peoples of the world. Of these goals, we extol the virtues of gender equality and reduced inequalities more because we believe that they are springboards to achieving all the other goals we have adopted. We are especially biased towards the issues that affect women and children. This is because we believe that globally, black and brown women and children have been the most disenfranchised in all indices of human development and so, we believe that speaking and acting against societal norms and ills that predominantly affect women and children would redress years of inequality and the drawbacks associated with it. Phew! The last three paragraphs were so serious, right?! I almost felt like I was talking to the United Nations in a bid to get funding for the project. That is in the offing by the way. We have so much work to do! Anyway, you may have noticed I described Shades of Us as a company, right? Well…because it finally is! Whoot whoot! Dancing the gwara gwara! Our registration came through this month after months of debating whether this was the route we wanted to take or not. But…we cannot continue to put out all this original content and hope to get that paper if we are not serious! So… we knew we had to become a business so that we can grow. Even one of the religious scriptures talks about moving from milk to solid food in a parable about maturity. And a great prophet once said, ‘Jungle don mature’. We are that jungle! So our business is open! The question you may ask is, ‘what do you offer?’ The answer is simple. Storytelling. We tell stories for Africa. We mean this literally and as a pidgin statement of exaggeration. Of course we have various methods of disseminating our stories to engender discussion. 1. Blog:Primarily started as a site to air personal grievances, Shades of Us has grown to a magazine of articles, in-depth interviews, news and fictional stories from our writers – and again, that is me, myself and I with each personalities that has a mind of their own – and other writers. 2. Podcast: The Shades of Us podcast is called The Review. We discuss music and movies put out by black people and share our thought on whether they are great, good, subpar or horrible. 3. Video log: This is very personal because it is where we, as Africans say, ‘show ourselves’. And because we are expanding this year, we are introducing new aspects to the company. They include; 1. Films:
