Shades of Us is joining millions of activists and advocates to shine a light on a crucial issue- period poverty and is doing this through FLOW, a short film that is about period poverty and the pressing need to promote empowerment, dignity, and resilience when it comes to periods.

Our journey with FLOW began when Shades of Us was selected as one of six winners of a $500 grant out of over 3,000+ applicants for the Giving Joy Grant for our Mobile Cinema concept which has FLOW as one of the movies in our approach. This grant made up 40% of our production and screening cost and presented us with the incredible opportunity to bring FLOW to fruition.

Since August 2023, the entire team has poured their hearts into this project. We started with a script development workshop in September 2023 and wrote the script’s first draft in November 2023. Filming took place on February 10 and 11, 2024, capturing the essence of our message: ‘Period no be shameful thing’ and there are renewable options available for women who cannot afford disposable sanitary hygiene products.